Samsung and Xiaomi gain market share in Europe in Q2 2022
Concluding updated: August 12th, 2019 at 17:59 UTC+01:00
With the proliferation of low-toll Chinese smartphone brands, Samsung has been ceding market share in many regions effectually the world in contempo years. At least in Europe, the Korean company seems to have finally bucked this trend by gaining substantial marketplace share in Q2 2019, according to the quarterly smartphone shipment data from Canalys.
As per the latest numbers, Samsung crossed 40% market share in Europe in Q2, making it the company's best performance in v years. It shipped over 18.3 million smartphones, 12 meg of which were the contempo Milky way A serial devices. Overall, the shipments were up by 20% from the same period final year, helping the visitor retain its position as the largest vendor in the region by a huge margin.
Canalys attributes Samsung's potent functioning to its contempo Galaxy A series models and Huawei's political troubles. The Milky way A10, A20e, A40, and A50 were the company'due south bestsellers and deemed for more shipments than the entire portfolio of any other vendor in the region. At 3.2 million units, the Galaxy A50 (review) emerged as the top seller for the quarter, followed past the Galaxy A40 (review) at 2.2 meg units.
Xiaomi was the biggest gainer in the quarter
Huawei retained the second spot in the tabular array, only its total shipments fell past 16% to eight.5 million units. Apple, which came in third, also suffered a 17% drop in shipments to 6.4 million units in Q2 2019. Xiaomi was the biggest gainer in the quarter with shipments going up by 48%, netting it a market share of ix.6%. The total shipments remained flat at 45.1 million units as against the 45.ii one thousand thousand units in Q2 2018.
Canalys says Samsung is neat on winning back market share even if it means sacrificing margins. The strategy seems to be working in Europe so far. The worrying sign for the company, even so, is that Xiaomi is gaining basis in the region, which could put further pressure on its profits. Moreover, when Xiaomi competes with Samsung direct, the former fares well in market share due to its strong upkeep portfolio. We have to wait and encounter if the same happens in Europe besides.
Source: https://www.sammobile.com/news/samsung-xiaomi-gain-market-share-europe-q2-2019/
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